Trojan Marketing Group works with professional clients to develop and produce a complete marketing campaign. In 2019, I worked with Wurstküche, a sausage and beer destination in the Arts District and Venice.
In the fall semester, we worked to develop a campaign that would increase traffic in both locations, and target new audiences in a fun and engaging way. As a designer, I assisted with multiple tasks, including market research and campaign development, but my main responsibility was in creating client-facing deck designs and campaign assets.
Our main campaign asset was an Instagram video campaign featuring shared moments between friends, couples, and strangers at the restaurant. I worked alongside the video team to write the script, cast actors, and organize the shoot. We shot in May over two days. On top of being an extra, I assisted with production design.
Our video team is currently working to edit and finalize the clips. We will be rolling out the campaign in Winter 2019. Follow @wurstkuche on Instagram to be sure to catch them!